Sarah Gass in

Sarah Gass

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CMO, Europe at Wayfair
📍 London Area, United Kingdom

Sarah is a growth-focused marketing leader with over 20 years of experience scaling global tech and retail businesses, currently serving as the CMO for Europe at Wayfair. She has a strong background in P&L management and previously led major marketing divisions at Amazon. She holds an MBA from INSEAD.

Outside of her corporate role, Sarah is passionate about social causes. She actively works with Breadwinners, an organization that provides training, mentorship, and employment opportunities to young refugees in the UK, an experience she finds deeply rewarding and educational.

She recently served as a judge for The Drum Marketing Awards for the EMEA region.

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Experience
19 Years
Current Role
CMO, Europe
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

Marketing Innovation
Expressed her inspiration from judging innovative campaigns at The Drum Marketing Awards, showing a keen interest in marketing excellence and new ideas.
Data-Driven Growth
Emphasizes a "data-driven, customer-first approach" in her leadership style to drive ROI and scale businesses effectively across competitive markets.
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Career

Work history

2-2026
CMO, Europe
Wayfair
1-2023 - 2-2026
GM / Head of Marketing
Amazon
2-2022 - 1-2023
Head of Social Media, Fashion
Amazon
4-2017 - 2-2022
Category Leader, Fire Tablets
Amazon
8-2016 - 4-2017
Senior Marketing Manager, Fire Tablets
Amazon
In the press

Media appearances

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Education
2014 - 2014
Master of Business Administration (MBA)
INSEAD
2002 - 2006
BBA
William & Mary – Raymond A. Mason School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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