Sarah Gass

Observer
DISC Type : ci

CMO, Europe at Wayfair

London Area, United Kingdom

Overview

Sarah is a growth-focused marketing leader with over 20 years of experience scaling global tech and retail businesses, currently serving as the CMO for Europe at Wayfair. She has a strong background in P&L management and previously led major marketing divisions at Amazon. She holds an MBA from INSEAD.

Outside of her corporate role, Sarah is passionate about social causes. She actively works with Breadwinners, an organization that provides training, mentorship, and employment opportunities to young refugees in the UK, an experience she finds deeply rewarding and educational.

She recently served as a judge for The Drum Marketing Awards for the EMEA region.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Marketing Innovation
Expressed her inspiration from judging innovative campaigns at The Drum Marketing Awards, showing a keen interest in marketing excellence and new ideas.
Data-Driven Growth
Emphasizes a "data-driven, customer-first approach" in her leadership style to drive ROI and scale businesses effectively across competitive markets.
European Market Expansion
Her current role as CMO Europe for Wayfair and previous leadership of European P&L for Amazon's Fire Tablets business underscores her focus on this region.

Media Appearances

Sarah has no verified media appearances

Work History

2-2026
CMO, Europe at Wayfair
1-2023 - 2-2026
GM / Head of Marketing at Amazon
2-2022 - 1-2023
Head of Social Media, Fashion at Amazon
4-2017 - 2-2022
Category Leader, Fire Tablets at Amazon
8-2016 - 4-2017
Senior Marketing Manager, Fire Tablets at Amazon

Education

2014 - 2014
Master of Business Administration (MBA) from INSEAD
2002 - 2006
BBA from William & Mary – Raymond A. Mason School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : London Area, United Kingdom Job Level : Leadership Designation : CMO, Europe at Wayfair
URL has been copied!

Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sarah

Personality Compatibility


Other Wayfair Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.