As Head of Marketing & eBusiness at Würth, Kirsten excels in translating ambitious growth strategies into concrete Go-to-Market plans. Her expertise spans brand, product, and channel management in both B2B and B2C environments, with a focus on optimizing the customer experience. She is a certified Online and Social Media Manager.
She previously managed the entire marketing strategy across the Nordic and Baltic regions as the Nordic Marketing Director for Merrild Professional.
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