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Kirsten Beider

Energizer
DISC Type : I

Marketing & eBusiness Manager at Würth Danmark A/S

Region of Southern Denmark, Denmark

Overview

As Head of Marketing & eBusiness at Würth, Kirsten excels in translating ambitious growth strategies into concrete Go-to-Market plans. Her expertise spans brand, product, and channel management in both B2B and B2C environments, with a focus on optimizing the customer experience. She is a certified Online and Social Media Manager.

She previously managed the entire marketing strategy across the Nordic and Baltic regions as the Nordic Marketing Director for Merrild Professional.

Personality Overview

Relationship Oriented

Informal

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Go-to-Market Plans
She specializes in translating high-level strategy into executable Go-to-Market plans to drive growth for B2B and B2C organizations.
Customer Experience
A primary focus of her work is attracting new customers and optimizing their entire journey through enhanced brand and product experiences.
eBusiness Strategy
Her role as Head of eBusiness and past experience analyzing IT landscapes highlights her focus on leveraging digital channels for sales and marketing.

Media Appearances

Kirsten has no verified media appearances

Work History

5-2017
Marketing & eBusiness Manager at Würth Danmark A/S
5-2014 - 3-2017
Koncern Marketingchef at SE
7-2008 - 4-2014
Nordic Marketing Director at Merrild Professional
4-2007 - 6-2008
E-Business & Partner Sales Manager at Merrild Coffee Systems
10-2004 - 3-2007
Marketing Manager at Microsolutions

Education

2017 - 2017
Social Media Manager from IBC International Business College
2016 - 2016
Online Marketing Manager from IBC International Business College

More Information

Social Presence :

Prographics :

Exp : 33 Location : Region of Southern Denmark, Denmark Job Level : Middle Designation : Marketing & eBusiness Manager at Würth Danmark A/S
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • Relationship and trust can be vital with them, sometimes more than anything else.

    • Will you ever get a clear answer from Kirsten

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.

    • Can Kirsten take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kirsten

Personality Compatibility

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