Kirsten Blom

Wildcard
DISC Type : csi

Senior Commercial Manager at Red Bull Racing & Red Bull Technology

United Kingdom

Overview

Kirsten is a Senior Commercial Manager at Red Bull Racing, specializing in high-value brand collaborations and strategic partnerships. Her career is rooted in sports marketing, with extensive experience from her previous roles at Chelsea Football Club. She is a graduate of Oxford Brookes University and holds a certification in Direct & Digital Marketing.

Outside of her professional life, Kirsten has an interest in major global brands, including The Walt Disney Company. This, combined with her certification as an Adobe Certified Associate in Visual Communication, suggests a passion for creative branding and visual storytelling in and out of the workplace.

She has been instrumental in launching several first-of-their-kind partnerships for the Red Bull Racing team.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Strategic Partnerships
Her work involves identifying strategic alignment and executing major partnerships with global brands like Indeed, Unilever, DAMAC Properties, and The Carlyle Group.
Sports Marketing
She has a robust career history in sports marketing, having managed and developed partnerships for premier organizations like Red Bull Racing and Chelsea Football Club.
Brand Collaboration
Frequently highlights the importance of collaboration, passion, and creativity as the driving forces behind successfully launching unique brand partnerships.

Media Appearances

Kirsten has no verified media appearances

Work History

11-2023
Senior Commercial Manager at Red Bull Racing & Red Bull Technology
2-2022 - 12-2023
Senior Partnership Manager at Chelsea Football Club
8-2020 - 2-2022
Partnership Marketing Manager at Chelsea Football Club
1-2019 - 9-2020
Senior Marketing Executive at Chelsea Football Club
1-2018 - 4-2019
Marketing Executive at Lagardère Sports

Education

2012 - 2016
Bachelor's degree from Oxford Brookes University
2010 - 2012
A Levels from Reed's School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Middle Designation : Senior Commercial Manager at Red Bull Racing & Red Bull Technology
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kirsten

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kirsten take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kirsten

Personality Compatibility


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