Kirsten Sherman Cervati

Questioner
DISC Type : c

Senior Director, Head Pediatric Research Partners, Center for Pediatric Clinical Development, DDS at ICON plc

Durham, North Carolina, United States

Overview

Kirsten Sherman Cervati is a senior leader in clinical development at ICON, where she heads the Pediatric Research Partners. With over 20 years of experience, she specializes in pediatric clinical trials, strategic site partnerships, and operational innovation. She earned her B. A. from Colby College.

Kirsten is a passionate advocate for advancing childrens rights and health globally. Her focus extends to pediatric cancer, adolescent mental health, and improving care for children with rare diseases, consistently calling for greater awareness, support, and actionable innovation in these critical areas.

She is a co-author of articles discussing clinical trial accessibility for children and strategies for sharing trial results with pediatric participants.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Pediatric Clinical Trials
As Head of Pediatric Research Partners at ICON, she leads pediatric development and has co-authored articles on improving trial accessibility and transparency for children.
Child Health Advocacy
Actively posts about advancing children's rights, highlighting issues like pediatric cancer survival rates and the importance of World Children’s Day.
Adolescent Mental Health
Expresses concern about the mental health crisis among young people, calling it an emergency and advocating for more embedded supports in children's daily lives.

Media Appearances

Kirsten has no verified media appearances

Work History

5-2017
Senior Director, Head Pediatric Research Partners, Center for Pediatric Clinical Development, DDS at ICON plc
8-2015 - 4-2017
Director, Global Strategic Site Collaborations at PPD
2-2014 - 8-2015
Director, Strategic Feasibility Development at PPD
1-2012 - 2-2014
Director, Site Intelligence & Activation at PPD
12-2000 - 12-2001
Manager, Global Operations at Neeman Medical International

Education

B.A. from Colby College
Student exchange from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Durham, North Carolina, United States Job Level : Senior Designation : Senior Director, Head Pediatric Research Partners, Center for Pediatric Clinical Development, DDS at ICON plc
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kirsten

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kirsten take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kirsten

Personality Compatibility


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