Kirsty Walford

Collaborator
DISC Type : is

Head of Product and Propositions Marketing - New Opportunities at Cambridge University Press & Assessment

United Kingdom

Overview

Kirsty has no verified overview

Personality Overview

Example Driven

Appreciative

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to opt for solutions that are proven in the market. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Kirsty has no verified topics they care about

Media Appearances

Kirsty has no verified media appearances

Work History

9-2023
Head of Product and Propositions Marketing - New Opportunities at Cambridge University Press & Assessment
11-2017 - 9-2023
Head of Brand Marketing at Cambridge University Press & Assessment
4-2016 - 11-2017
Head of Brand and Product Marketing at Cambridge University Press & Assessment
7-2009 - 4-2013
Marketing Manager at Pearson
4-2008 - 7-2009
Senior Marketing Executive at Pearson

Education

2008 - 2009
CIM Professional Diploma from The Hertford Regional College
2003 - 2004
NCTJ and PTC accredited Postgraduate Magazine Journalism Diploma from Harlow College

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Head of Product and Propositions Marketing - New Opportunities at Cambridge University Press & Assessment
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Kirsty

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Kirsty take some risk or not?

  • They are unlikely to take many risks.

You And Kirsty

Personality Compatibility


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