Koichi Rautenberg

Energizer
DISC Type : I

Media Buyer Team Lead at System1

Seattle, Washington, United States

Overview

Koichi Rautenberg is the Media Buyer Team Lead at System1, where he has progressed through several roles including Senior SEM Analyst. He specializes in search engine marketing and data analysis, holding a Certificate in Digital Marketing from the University of Washington and a B. A. from Seattle University.

There is no publicly available information about Koichis personal life or hobbies outside of his professional context.

He holds a certification for Google Analytics IQ, demonstrating his expertise in web analytics.

Personality Overview

Big Picture Person

Enthusiastic

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Search Engine Marketing
His entire career at System1 has been focused on SEM, progressing from Analyst to Team Lead, showing deep expertise in this area.
Marketing Analytics
His background includes analyzing customer data and he is certified in Google Analytics, indicating a strong focus on data-driven marketing decisions.
Team Leadership
[Predicted] As a Media Buyer Team Lead, he is likely focused on developing his team's skills and achieving collective performance goals.

Media Appearances

Koichi has no verified media appearances

Work History

11-2021
Media Buyer Team Lead at System1
8-2020 - 6-2024
Senior SEM Analyst at System1
12-2018 - 8-2020
SEM Campaign Analyst at System1
3-2018 - 11-2018
Marketing Research Analyst at glassybaby
10-2017 - 3-2018
Digital Marketing Intern at glassybaby

Education

2018 - 2018
Certificate in Digital Marketing from University of Washington
2012 - 2016
Bachelor of Arts (B.A.) from Seattle University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Seattle, Washington, United States Job Level : Junior Designation : Media Buyer Team Lead at System1
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Insights For Selling To Koichi

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Koichi is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Koichi

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Koichi move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Koichi take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Koichi

Personality Compatibility


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