Konrad Sitek

Commander
DISC Type : D

Head Of Commercial at Warner Music Group

Warsaw, Mazowieckie, Poland

Overview

Konrad Sitek is a media executive with over 15 years of experience driving digital strategy and commercial growth for top brands like Warner Music Group, Rakuten, and Disney in Poland and CEE. A graduate of Lazarski University, colleagues describe him as result-driven, collaborative, and data-driven.

Outside of work, he has a clear passion for Polish culture and music, particularly the Polish Jazz genre. He appears to be an audiophile with an appreciation for high-fidelity audio formats like vinyl and Dolby Atmos, and holds a DELF certification in French.

He recently announced he will be leaving his role as Head of Commercial at Warner Music in February 2026, stating its time to "write new notes. "

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

CEE Media Landscape
Has spent his career specializing in content acquisition, digital strategy, and business development for the media and entertainment industry in Central and Eastern Europe.
Digital & Physical Music
Considered an expert in monetizing both digital distribution channels and physical products, including vinyl records, CDs, and merchandise, for major and debuting artists.
Career Transitions
He recently announced his planned departure from his long-term role at Warner Music Group, signaling he is actively exploring his next professional challenge.

Media Appearances

Konrad has no verified media appearances

Work History

3-2021 - 2-2026
Head Of Commercial at Warner Music Group
1-2020 - 3-2021
Country Manager CEE at Rakuten TV
10-2016 - 12-2019
Digital and Affiliate Marketing Manager CEE at The Walt Disney Company
10-2012 - 12-2016
Film Operations & Logistic Supervisor - Walt Disney Studios Motion Pictures at The Walt Disney Company
4-2011 - 9-2012
EA to SVP / GM CEE at The Walt Disney Company

Education

2003 - 2008
Master's degree from Uczelnia Łazarskiego w Warszawie
2003 - 2005
Bachelor of International Commerce - BCom from Uczelnia Łazarskiego w Warszawie

More Information

Social Presence :

Prographics :

Exp : 19 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Head Of Commercial at Warner Music Group
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Insights For Selling To Konrad

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Konrad is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Konrad

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Konrad move?

  • They can take decisions very fast if you manage to convince them.
  • Can Konrad take some risk or not?

  • The risks don’t matter much to them.

You And Konrad

Personality Compatibility


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