Kris Comstock

Pioneer
DISC Type : sid

President at BLACKSTAR

Lexington, Kentucky, United States

Overview

Kris Comstock is a seasoned commercial leader in the spirits industry, currently serving as President of BLACKSTAR. With nearly two decades at Sazerac, he was instrumental in building Buffalo Trace into a powerhouse. He leverages his expertise in brand storytelling and strategic planning to grow world-class premium brands. He earned a BBA from the University of Kentucky.

Described as a "people person" and "whiskey enthusiast, " Kris has a passion for telling brand stories that excite consumers. He has built a strong network of industry relationships and is known for his collaborative leadership style. Colleagues have expressed the utmost respect for his ability to build brands.

He is a proven trailblazer, credited with resurrecting historical trademarks and consistently delivering double-digit growth for Sazeracs premium whiskey portfolio.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Craft Distillery Growth
His new ventures, BLACKSTAR and Stockwell Reserve, focus on incubating and providing craft distilleries with expertise for nationwide growth and distribution.
Premium Whiskey Brands
Spent nearly two decades building Sazerac's premium whiskey portfolio, including Buffalo Trace, and continues to focus on growing premium spirits.
Brand Storytelling
He has a stated passion for telling brand stories that get consumers excited and uses a consumer-focused approach to drive brand development.

Media Appearances

Kris has no verified media appearances

Work History

5-2025
President at BLACKSTAR
1-2025
Founder at Fincastle
6-2021 - 12-2024
Chief Executive Officer at Stockwell Reserve
1-2021
Vice President of Marketing, Premium Whiskey at Sazerac Company
Senior Marketing Director, Premium Whiskey at Sazerac Company

Education

1994 - 1998
Bachelor of Business Administration - BBA from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 4 Location : Lexington, Kentucky, United States Job Level : Leadership Designation : President at BLACKSTAR
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Insights For Selling To Kris

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kris is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kris

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kris move?

  • They are generally fast movers and can take quick decisions
  • Can Kris take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kris

Personality Compatibility


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