Vinaya Varma

Inquirer
DISC Type : cd

MD & Chief Executive Officer at mjunction services ltd (SAIL-TATA Steel venture)

Kolkata, West Bengal, India

Overview

Vinaya Varma is the Managing Director & CEO of mjunction, a Tata Steel and SAIL joint venture. As a founding member since 2001, he has been pivotal in its growth into Indias largest B2B e-commerce company. An alumnus of IIT Kanpur, he is a passionate advocate for using technology and innovation to create transparent supply chains.

Outside of work, Vinaya enjoys storytelling and reflecting on professional philosophies, such as the importance of personal engagement in sales, often illustrated through analogies involving tea. One of his recent biographical sketches mentions that he spends Sunday mornings tending to his terrace garden of orchids, adeniums and bougainvillea and also likes playing with his dog.

He has a simple piece of sales advice for young professionals: "Never say no to Chai! "

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

B2B E-commerce
As MD & CEO of India's largest B2B e-commerce company, he is a vocal believer in the power of digital platforms to transform supply chains and drive business growth.
Supply Chain Innovation
He has been instrumental in launching innovative e-auction platforms for diverse sectors like steel, coal, and tea, focusing on efficiency and transparency.
Corporate Social Responsibility
He takes a special interest in driving mjunction's CSR initiatives, which focus on digital literacy and creating sustainable livelihoods for underserved communities.

Media Appearances

Vinaya has no verified media appearances

Work History

1-2019
MD & Chief Executive Officer at mjunction services ltd (SAIL-TATA Steel venture)
9-2016
Chief Executive Officer at mjunction services ltd (SAIL-TATA Steel venture)
4-2002 - 8-2016
Vice President at mjunction services ltd (SAIL-TATA Steel venture)
Various Positions at Tata Steel

Education

1986 - 1990
Education details unavailable from Indian Institute of Technology, Kanpur

More Information

Social Presence :

Prographics :

Exp : 23 Location : Kolkata, West Bengal, India Job Level : Leadership Designation : MD & Chief Executive Officer at mjunction services ltd (SAIL-TATA Steel venture)
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Insights For Selling To Vinaya

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinaya is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Vinaya

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Vinaya move?

  • Their decision making speed is somewhere in the middle.
  • Can Vinaya take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Vinaya

Personality Compatibility


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