Krishnan Sundaram

Trailblazer
DISC Type : ID

Chief Executive Officer at VINI COSMETICS PRIVATE LIMITED

Mumbai, Maharashtra, India

Overview

Krishnan Sundaram is the CEO of Vini Cosmetics, leveraging over 23 years of CPG leadership from his tenure at Unilever. He specializes in business transformation, marketing, and M&A integration, notably leading the acquisition of GSKs Horlicks portfolio. He holds an MBA from the Faculty of Management Studies, University of Delhi, and is often described as action-oriented and detail-focused.

Outside of his corporate roles, Krishnan is passionate about fostering growth in the consumer brand space, having founded his own venture to help startups scale. He also maintains strong professional relationships, valuing the long-term bonds he builds with his teams. He is a strong advocate for supporting young talent regardless of gender.

Unique fact: Krishnan was named one of Indias top 40 managers under 40 in 2017.

Personality Overview

Informal

Friendly But Fast

Values Relationships

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

Business Transformation
A core theme of his career, having held roles like VP of Global Marketing Transformation at Unilever and successfully leading major change management initiatives.
M&A Integration
He successfully led the integration of GSK's nutrition portfolio (Horlicks) into Unilever, which was India's largest CPG merger.
Consumer Brand Scaling
After his long career at Unilever, he founded a venture specifically to accelerate growth for startup consumer brands, showing a passion for helping smaller companies succeed.

Media Appearances

Krishnan has no verified media appearances

Work History

8-2024
Chief Executive Officer at VINI COSMETICS PRIVATE LIMITED
1-2024 - 8-2024
Founder at Self-employed
1-2019 - 12-2023
Vice President and Business Head, Nutrition at Unilever
6-2017 - 1-2019
Vice President, Global Marketing Transformation and Capability at Unilever
12-2014 - 5-2017
Vice President, Marketing Transformation, South Asia at Unilever

Education

1998 - 2000
MBA from Faculty of Management Studies - University of Delhi
1995 - 1998
BSc (Hons) from St. Stephen's College, Delhi

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Executive Officer at VINI COSMETICS PRIVATE LIMITED
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Insights For Selling To Krishnan

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krishnan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Krishnan

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Krishnan move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Krishnan take some risk or not?

  • If necessary, they will be ready to take risks.

You And Krishnan

Personality Compatibility


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