Krista Gustafson in

Krista Gustafson

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Head of Sales MM/SMB at Sonder
📍 Australia

Krista Gustafson is the Head of Sales for MM/SMB at Sonder, focused on proactive employee wellbeing and safety. She rose from Account Executive to Director of Sales at SafetyCulture, building deep expertise in sales leadership and strategy. She holds a degree in Marketing and specialized training from the Medical Sales College.

She is passionate about building and developing talented sales teams. Krista focuses on coaching, creating a motivating culture, and using data to guide smarter decisions. She is an advocate for fixing systemic workplace issues and champions honest conversations around leadership and career journeys.

Krista trained in Orthopedic Reconstruction and Trauma at the Medical Sales College.

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Experience
9 Years
Current Role
Head of Sales MM/SMB
Job Level
Mid-senior
Location
Australia
Personality Overview

How Krista shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Krista cares about

Proactive Employee Care
Her role at Sonder is focused on providing proactive wellbeing and safety support. Her posts emphasize mental health and fixing the work, not the worker.
Sales Team Leadership
She expresses a strong passion for hiring talented AEs, coaching them to reach their potential, and building a successful team culture.
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Career

Work history

12-2025
Head of Sales MM/SMB
Sonder
4-2022 - 12-2025
Director of Sales
SafetyCulture
2-2021 - 4-2022
Enterprise Sales Manager
SafetyCulture
1-2020 - 6-2021
Senior Enterprise Account Executive
SafetyCulture
12-2018 - 1-2020
Account Executive
SafetyCulture
In the press

Media appearances

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Education
2012 - 2016
Marketing
University of Dayton
Orthopedic Reconstruction/ Trauma
Medical Sales College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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