Krista Gustafson
Enthusiast · DISC type iKrista Gustafson is the Head of Sales for MM/SMB at Sonder, focused on proactive employee wellbeing and safety. She rose from Account Executive to Director of Sales at SafetyCulture, building deep expertise in sales leadership and strategy. She holds a degree in Marketing and specialized training from the Medical Sales College.
She is passionate about building and developing talented sales teams. Krista focuses on coaching, creating a motivating culture, and using data to guide smarter decisions. She is an advocate for fixing systemic workplace issues and champions honest conversations around leadership and career journeys.
Krista trained in Orthopedic Reconstruction and Trauma at the Medical Sales College.
Read the full overview →How Krista shows up
They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.
Topics Krista cares about
Work history
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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