Krista Nordlund

Enthusiast
DISC Type : i

Chief Product Officer at Marks and Spencer

London, England, United Kingdom

Overview

Krista has no verified overview

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Krista has no verified topics they care about

Media Appearances

Krista has no verified media appearances

Work History

1-2022
Chief Product Officer at Marks and Spencer
2-2019 - 1-2022
Chief Product Officer, Consumer at Rent.
10-2016 - 2-2019
VP, Consumer Product Management at Rent.
3-2015 - 10-2016
VP Product Management at BookIt.com
5-2012 - 3-2015
VP Product, Travel Media Group at USA TODAY

Education

BS from Rensselaer Polytechnic Institute
MBA from UW Foster School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Product Officer at Marks and Spencer
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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Krista

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Krista take some risk or not?

  • They can take some low-probability risks if needed.

You And Krista

Personality Compatibility


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