Kristen Callahan

Inquirer
DISC Type : dc

Director of Marketing at Cognition Corporation

Acton, Massachusetts, United States

Overview

Kristen has no verified overview

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

7-2022
Director of Marketing at Cognition Corporation
2-2020 - 7-2022
Senior Marketing Manager at Cognition Corporation
3-2018 - 2-2020
Marketing Manager at The MFA Companies
2-2017 - 2-2018
Marketing Manager at Scientific Intake
7-2012 - 2-2017
Associate Marketing Manager at BionX Medical Technologies

Education

Master of Business Administration (M.B.A.) from Bentley University
Bachelor of Science - BS from Fairfield University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Acton, Massachusetts, United States Job Level : Mid-senior Designation : Director of Marketing at Cognition Corporation
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kristen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • Their decision making speed is somewhere in the middle.
  • Can Kristen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kristen

Personality Compatibility


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