Kristen Cardinalli

Commander
DISC Type : D

VP Operations & Chief of Staff, Office of the Chief Client Officer (CCO) at Rimini Street

Denver Metropolitan Area, United States

Overview

Kristen is a data-driven growth leader and go-to-market strategist with over 20 years of experience accelerating revenue for tech companies. She has held senior marketing and operations roles at Rimini Street, DoiT International, and Marketo. Colleagues describe her as talented, creative, and passionate.



Kristen was named one of "The Worlds 50 Most Influential Marketeers in the Data Economy" for her work advancing the cloud and data center markets.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Go-to-Market Strategy
She has extensive experience designing and executing global go-to-market strategies for startups and large enterprises to drive revenue growth and market expansion.
Public Cloud Adoption
As CMO at DoiT, she partnered closely with Google Cloud and AWS to advance public cloud adoption. She also holds multiple Google Cloud certifications.
Demand Generation
At Marketo, she led North America's demand generation teams, focusing on inbound ABM tactics across the entire customer lifecycle to grow the sales pipeline.

Media Appearances

Kristen has no verified media appearances

Work History

5-2022
VP Operations & Chief of Staff, Office of the Chief Client Officer (CCO) at Rimini Street
1-2021 - 4-2022
Chief Marketing Officer at DoiT International
2-2019 - 10-2020
Senior Vice President and Head of Marketing at Flexential
9-2018 - 1-2019
CMO at HappyOrNot
7-2017 - 6-2018
Group Vice President, Demand Generation & Marketing Ops at Marketo, an Adobe Company

Education

MBA from University of Denver - Daniels College of Business
B.A. from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 7 Location : Denver Metropolitan Area, United States Job Level : Leadership Designation : VP Operations & Chief of Staff, Office of the Chief Client Officer (CCO) at Rimini Street
URL has been copied!

Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristen

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kristen take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kristen

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.