Kristen Cerf

Evaluator
DISC Type : csd

President and Chief Executive Officer at Blue Shield of California

Oakland, California, United States

Overview

Kristen has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

2-2020
President and Chief Executive Officer at Blue Shield of California
6-2019 - 2-2020
Vice President, Medi-Cal Growth Strategy at Blue Shield of California
3-2017 - 6-2019
Chief Legal Officer, Blue Shield of California Promise Health Plan at Blue Shield of California
6-2010 - 9-2015
AVP-Assistant General Counsel at Molina Healthcare
10-2007 - 5-2010
Associate at Locke Lord Bissell & Liddell LLP

Education

2003 - 2006
J.D. from University of the Pacific - McGeorge School of Law
8-1998 - 6-2003
Bachelor of Science - BS from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 18 Location : Oakland, California, United States Job Level : Leadership Designation : President and Chief Executive Officer at Blue Shield of California
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristen

Personality Compatibility


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