Kristen Eyler

Enthusiast
DISC Type : i

Co-Founder at Rise Collective Consultants at Rise Collective Consultants

Mill Valley, California, United States

Overview

Kristen Eyler is a merchandising executive and co-founder of Rise Collective Consultants, leveraging over 20 years of experience from Williams-Sonoma, Inc. to guide retail brands. A graduate of Bucknell University, colleagues describe her using adjectives like creative, dedicated, and detail-oriented, highlighting her passion for driving growth through strategic product development and assortment building.

Outside of her professional life, Kristen is family-oriented. Her mother relocated to Mill Valley, California, to be closer to Kristen, her sister, and her grandchildren, suggesting she values close family connections. Her background includes attending Camp Onaway, pointing to an appreciation for outdoor and community activities from a young age.

Her most memorable career moment was watching artisans in Asia bring a rug she had helped design to life before her eyes.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Retail Merchandising
Her entire 20+ year career, including senior roles at Williams-Sonoma and her current consultancy, is centered on merchandising strategy and execution for major retail brands.
Go-to-Market Strategy
As a consultant, she specializes in crafting compelling go-to-market strategies that resonate with customers and pinpoint new revenue opportunities for brands.
Artisanal Craftsmanship
Considers watching artisans create a product she designed to be her most momentous career experience, showing a deep appreciation for the craft behind the product.

Media Appearances

Kristen has no verified media appearances

Work History

5-2022
Co-Founder at Rise Collective Consultants at Rise Collective Consultants
1-2023
Consulting Member at The Upside
1-2016 - 7-2020
Director/DMM of Merchandising : Furniture - Pottery Barn Kids at Williams-Sonoma, Inc.
11-2014 - 12-2015
Director/DMM of Merchandising: Furniture - PBteen at Williams-Sonoma, Inc.
4-2011 - 10-2014
Director/DMM of Merchandising : Decorative Accessories - PBteen at Williams-Sonoma, Inc.

Education

Bachelor of Arts - BA from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mill Valley, California, United States Job Level : Leadership Designation : Co-Founder at Rise Collective Consultants at Rise Collective Consultants
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kristen

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Kristen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kristen

Personality Compatibility


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