Kristen Martin

Observer
DISC Type : ci

Business Development Systems Manager at Water Environment Federation

Washington, District of Columbia, United States

Overview

Kristen Martin is the Business Development Systems Manager at the Water Environment Federation, where she leverages over six years of experience to manage sales operations with Salesforce and ADvendio. A graduate of Metropolitan State University of Denver, she also develops annual media kits and oversees advertising production.

Kristen demonstrates a clear passion for environmental causes and community spaces. This interest is highlighted by her early career internship at the Rails-To-Trails Conservancy and her academic background in Environmental Policy and Planning, reflecting a long-standing commitment to conservation.

She is a published author on diverse topics, including the development of recreational trails and the professional challenge of examining unconscious bias.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sales Operations
Serves as a Salesforce Administrator, creating custom reports and dashboards and managing the ADvendio app to support sales and advertising operations at WEF.
Advertising Management
Develops annual media kits and has served as the WE&T advertising manager, overseeing all advertising production and contributing to company revenue goals.
Water Industry Leadership
Graduated from the Water Environment Federation's Water Leadership Institute in 2018, indicating a focus on professional growth within her specific industry.

Media Appearances

Kristen has no verified media appearances

Work History

2-2023
Business Development Systems Manager at Water Environment Federation
3-2020 - 2-2023
Advertising Operations Manager at Water Environment Federation
2-2017 - 3-2020
Registration Coordinator at Water Environment Federation
10-2015 - 1-2017
Research Assistant at WateReuse
6-2014 - 8-2014
Trails and Greenways Intern at Rails-To-Trails Conservancy

Education

2013 - 2015
Bachelor of Arts (BA) from Metropolitan State University of Denver
2004 - 2006
Education details unavailable from Washington College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Business Development Systems Manager at Water Environment Federation
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kristen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kristen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kristen

Personality Compatibility


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