Kristen Mascenik Celecki

Enigma
DISC Type : cid

Vice President, Head of Marketing for Underwriting at Verisk

Woodbridge, New Jersey, United States

Overview

Kristen has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

11-2023
Vice President, Head of Marketing for Underwriting at Verisk
9-2021 - 8-2023
Product Marketing at 1010data
3-2019 - 9-2021
Independent Consultant at Freelance
1-2018 - 3-2019
Global Vice President, GTM/Brand/Messaging Marketing Leader at Dun & Bradstreet
10-2016 - 1-2018
Global Vice President, Marketing Leader at Dun & Bradstreet

Education

2010 - 2012
Executive MBA from Rutgers Business School
1995 - 1999
BA from Smith College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Woodbridge, New Jersey, United States Job Level : Senior Designation : Vice President, Head of Marketing for Underwriting at Verisk
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kristen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kristen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kristen

Personality Compatibility


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