Kristen Tate

Questioner
DISC Type : c

Senior Director, Head of Communication and Media Relations at Danfoss

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kristen Tate is the Senior Director and Head of Communication and Media Relations at Danfoss, leveraging extensive experience from senior roles at FLSmidth and an architecture firm. A graduate of Florida State University, colleagues describe her as highly skilled, professional, and personable, consistently delivering amazing results.

Outside of her corporate roles, Kristen is passionate about the power of teamwork and building strong professional bonds. A self-described "former, long-time PR pro, " she maintains an interest in architecture and design, stemming from her previous work leading communications for a major architectural practice.

For 11 years, Kristen ran her own successful communications consultancy specializing in building Nordic and North American brands.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Corporate Communications
Her career is centered on leading communication and media relations for global companies, providing trusted counsel to C-suite executives at Danfoss, FLSmidth, and others.
Change Management
Has direct experience driving change management initiatives and communicating company transformations, as seen during her time at FLSmidth and Schmidt Hammer Lassen Architects.
Workplace Relationships
She believes that solving problems with good people creates special bonds and that there is "magic in a relationship that is built around teamwork. "

Media Appearances

Kristen has no verified media appearances

Work History

6-2025
Senior Director, Head of Communication and Media Relations at Danfoss
9-2020 - 5-2025
Senior Communications Officer at FLSmidth
12-2017 - 9-2020
Head of Communications / Associate at Schmidt Hammer Lassen Architects
2-2007 - 11-2017
Principal at TATE
2002 - 2006
Senior Account Executive at Edelman

Education

Communications from Florida State University Honors Program

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Senior Director, Head of Communication and Media Relations at Danfoss
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kristen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kristen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kristen

Personality Compatibility


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