Kristin Kolb in

Kristin Kolb

Observer · DISC type ic
Director of Demand Generation & Account Based Marketing at Workiva
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Director of Demand Generation & Account Based Marketing
Job Level
Mid-senior
Location
United States
Personality Overview

How Kristin shows up

Value Driven
Example Seeker
Assertive

They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Kristin cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
Director of Demand Generation & Account Based Marketing
Workiva
9-2024 - 1-2026
Director of Account Based Marketing and Activation
Workiva
8-2023 - 9-2024
Director, Account Based Marketing
Workiva
9-2021 - 8-2023
Sr. Director Growth Marketing / Director, Account Based Marketing
Matillion
1-2020 - 9-2021
Senior Manager, Account Based Marketing
Matillion
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2010 - 2012
Bachelor of Arts (B.A.)
California Lutheran University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other Workiva Employees

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