Kristina Frensel

Researcher
DISC Type : Cs

Senior Group Brand & Category Manager at Douglas

Cologne, North Rhine-Westphalia, Germany

Overview

Kristina has no verified overview

Personality Overview

ROI Seeker

Process Focused

Cost Conscious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Kristina has no verified topics they care about

Media Appearances

Kristina has no verified media appearances

Work History

7-2020
Senior Group Brand & Category Manager at Douglas
1-2019 - 6-2020
Brand & Category Manager Exclusive Brands at Douglas
1-2018 - 12-2018
Promotion Manager Fragrances at Douglas
8-2016 - 7-2017
Category Management at Pernod Ricard
4-2015 - 1-2016
Category Management at Douglas

Education

2013 - 2017
Bachelor of Science from University of Cologne
1-2016 - 8-2016
Auslandssemester from University of Seoul-서울시립대학교

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cologne, North Rhine-Westphalia, Germany Job Level : Middle Designation : Senior Group Brand & Category Manager at Douglas
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kristina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kristina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kristina

Personality Compatibility


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