Kristina Lawson in

Kristina Lawson

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Brand Activation Campaign Manager at Siemens
📍 United Kingdom

Kristina is a Global Brand Campaign Manager at Siemens, specializing in human-centric B2B marketing. She focuses on crafting brand experiences that connect emotionally, leading global campaigns for events like CES. People who have worked with her describe her as hard-working, dedicated, and enthusiastic, with excellent interpersonal skills.

Outside of her corporate role, Kristina is the co-founder of "Talk Yourself Up, " an online community and podcast dedicated to empowering women and breaking down negative self-talk. She values team spirit and enjoys participating in company events like the B2Run with her colleagues in Munich.

Unique fact: As a student, she won Barclaycards Young Apprentice competition for designing and marketing a new contactless payment device.

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Experience
10 Years
Current Role
Brand Activation Campaign Manager
Job Level
Middle
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kristina cares about

Human-Centric B2B
Her core belief is that even in B2B, marketing should focus on people first, aiming to create emotional connections and build trust.
Female Empowerment
Co-founded "Talk Yourself Up, " a community and podcast with a mission to help women feel more confident and combat negative self-talk.
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Career

Work history

1-2024
Brand Activation Campaign Manager
Siemens
5-2021 - 1-2024
Communications Manager
Siemens Digital Industries Software
12-2019 - 5-2021
Campaign Manager & Search Marketing Strategist
Siemens Digital Industries Software
7-2019 - 7-2021
Co-Founder
Talk Yourself Up
5-2018 - 12-2019
Marketing Project Coordinator
Siemens Digital Industries Software
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2018
BA English Literature and English Language (Ind)
University of Leeds
2012 - 2014
A Levels/ AS Level
The Duston School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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