Kristina Lawson

Inspirer
DISC Type : di

Brand Activation Campaign Manager at Siemens

United Kingdom

Overview

Kristina is a Global Brand Campaign Manager at Siemens, specializing in human-centric B2B marketing. She focuses on crafting brand experiences that connect emotionally, leading global campaigns for events like CES. People who have worked with her describe her as hard-working, dedicated, and enthusiastic, with excellent interpersonal skills.

Outside of her corporate role, Kristina is the co-founder of "Talk Yourself Up, " an online community and podcast dedicated to empowering women and breaking down negative self-talk. She values team spirit and enjoys participating in company events like the B2Run with her colleagues in Munich.

Unique fact: As a student, she won Barclaycards Young Apprentice competition for designing and marketing a new contactless payment device.

Personality Overview

Decisive

Generous

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Human-Centric B2B
Her core belief is that even in B2B, marketing should focus on people first, aiming to create emotional connections and build trust.
Female Empowerment
Co-founded "Talk Yourself Up, " a community and podcast with a mission to help women feel more confident and combat negative self-talk.
Leadership Development
Recently completed the Siemens Emerging Leadership Program, showing a keen interest in emotional intelligence, coaching, and psychological safety in leadership.

Media Appearances

Kristina has no verified media appearances

Work History

1-2024
Brand Activation Campaign Manager at Siemens
5-2021 - 1-2024
Communications Manager at Siemens Digital Industries Software
12-2019 - 5-2021
Campaign Manager & Search Marketing Strategist at Siemens Digital Industries Software
7-2019 - 7-2021
Co-Founder at Talk Yourself Up
5-2018 - 12-2019
Marketing Project Coordinator at Siemens Digital Industries Software

Education

2014 - 2018
BA English Literature and English Language (Ind) from University of Leeds
2012 - 2014
A Levels/ AS Level from The Duston School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Middle Designation : Brand Activation Campaign Manager at Siemens
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kristina

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kristina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kristina

Personality Compatibility


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