Kristina Lawson
Inspirer · DISC type diKristina is a Global Brand Campaign Manager at Siemens, specializing in human-centric B2B marketing. She focuses on crafting brand experiences that connect emotionally, leading global campaigns for events like CES. People who have worked with her describe her as hard-working, dedicated, and enthusiastic, with excellent interpersonal skills.
Outside of her corporate role, Kristina is the co-founder of "Talk Yourself Up, " an online community and podcast dedicated to empowering women and breaking down negative self-talk. She values team spirit and enjoys participating in company events like the B2Run with her colleagues in Munich.
Unique fact: As a student, she won Barclaycards Young Apprentice competition for designing and marketing a new contactless payment device.
Read the full overview →How Kristina shows up
They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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