Kristina Malgina

Inquirer
DISC Type : cd

Non-profit member of the investment and review committees at Investir&+

Barcelona, Catalonia, Spain

Overview

Kristina is a versatile revenue operations professional with a strong background in sales process optimization, data analytics, and GTM strategy. Educated at Cambridge Judge Business School and Boston University, people who have worked with her describe her as professional, efficient, and organized.

She demonstrates a keen interest in the intersection of technology and society. Her recent focus revolves around the future of work, the evolving value of higher education, and the broad societal implications of artificial intelligence, which she actively discusses online.

Unique fact: She has direct experience in the crypto and Web3 space from her time supporting early-stage blockchain projects at a venture firm.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Revenue Operations
Her core expertise involves optimizing sales funnels, improving conversion rates, and leveraging data to drive smarter GTM and business decisions.
Future of Work
She actively posts about the impact of AI on jobs, questioning the value of traditional degrees and discussing a potential "Jobs Apocalypse. "
AI's Societal Impact
Shows concern for AI's effect on democracy, privacy, and the workforce, highlighting the need for critical discourse on its rapid adoption.

Media Appearances

Kristina has no verified media appearances

Work History

3-2016
Non-profit member of the investment and review committees at Investir&+
11-2024
Minority investment at RGOODS
7-2024
Minority investment at Qomon
5-2023
Minority investor at Clue
4-2023
Minority Investor at Urbyn

Education

1992 - 1996
Master of Business Administration (MBA) from ESCP Business School
1991 - 1992
Preparatory school from Lycée Henri IV

More Information

Social Presence :

Prographics :

Exp : 9 Location : Barcelona, Catalonia, Spain Job Level : N/A Designation : Non-profit member of the investment and review committees at Investir&+
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Kristina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kristina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Kristina

Personality Compatibility


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