Kristina Rytter Ølund

Commander
DISC Type : D

Salgs- og markedschef, Public & Commercial Places, Danmark at AFRY

Central Denmark Region, Denmark

Overview

Kristina is a Sales and Marketing Manager at AFRY, leveraging 20 years of experience as an architect and project leader. Her expertise lies in strategy, business development, and process management, underpinned by a Mini MBA and a certification in board governance from Aarhus University.

Outside of her corporate role, Kristina is actively involved in her community as a board member for a local hospice support association. She is also passionate about architecture in practice, undertaking a significant personal renovation of a property named "Hyllinglund".

Unique fact: Kristina is a certified NLP master, focusing on the human and relational dynamics within business, particularly during complex processes like generational shifts.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Generational Shifts
Her board education thesis focused on the relational difficulties in business succession, a topic she discusses as being more critical than strategy itself.
AI in Business
She actively considers the strategic implications of AI, emphasizing the growing importance of ethics, governance, and "shared intelligence" as the technology accelerates.
Sustainable Leadership
Identifies herself as a "Bæredygtighedsleder" (Sustainability Leader), indicating a professional focus on integrating sustainability into business practices. [Predicted]

Media Appearances

Kristina has no verified media appearances

Work History

10-2025
Salgs- og markedschef, Public & Commercial Places, Danmark at AFRY
11-2021
arkitekt, selvstændig at THINQ KREJATIVE
10-2021
Bestyrelsesmedlem at Støtteforeningen for Hospice Østjylland
10-2020 - 9-2025
Byggechef at AL2bolig
8-2018 - 9-2020
Chefrådgiver, Arkitekt MAA at Kuben Management - Bygherrerådgiver og udviklingspartner

Education

5-2025 - 1-2026
Mini MBA (bestået) from Aros Business Academy
8-2025 - 4-2026
Bestyrelsesuddannelse med fokus på SMV'er (bestået) from Aarhus BSS - Aarhus University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Central Denmark Region, Denmark Job Level : N/A Designation : Salgs- og markedschef, Public & Commercial Places, Danmark at AFRY
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kristina take some risk or not?

  • The risks don’t matter much to them.

You And Kristina

Personality Compatibility


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