Kristina Zivich

Energizer
DISC Type : I

Director of Business Development, US East at EPAM Systems

United States

Overview

Kristina Zivich is a Director of Business Development at EPAM Systems, specializing in creating engaging customer experiences across retail, tech, and manufacturing. She holds a certificate from the University of Chicago Booth School of Business. Colleagues consistently describe her as authentic, tenacious, and a genuine collaborator focused on relationships.

Outside of her tech career, Kristina has a strong background in the arts, having started her career in luxury retail and directed a stage play in Chicago. Public records indicate she is a fan of Chicagos local food and music scene, reflecting a passion for culture and local experiences.

Unique fact: Before entering the tech and digital strategy world, she co-directed a theatrical production of "Lysistrata" in Chicago.

Personality Overview

Informal

Relationship Oriented

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Customer Experience
Her professional focus is on orchestrating authentic and engaging customer journeys that cultivate loyalty and drive growth.
Digital Strategy
Her career history shows a consistent focus on digital sales, web strategy, and helping clients with digital transformation.
Relationship Building
Multiple colleagues have praised her rare ability to build lasting, authentic relationships that go beyond the sales cycle.

Media Appearances

Kristina has no verified media appearances

Work History

11-2021
Director of Business Development, US East at EPAM Systems
10-2018 - 10-2021
Senior Director Business Development at FFW
4-2016 - 10-2018
Director of Business Development at FFW
3-2014 - 4-2016
Web Strategist | Digital Sales at Orbit Media Studios, Inc.
1-2011 - 12-2014
Business Development Strategist at Self-employed

Education

Certificate from University of Chicago Booth School of Business Executive Education
Education details unavailable from Grinnell College

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Mid-senior Designation : Director of Business Development, US East at EPAM Systems
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kristina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kristina take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kristina

Personality Compatibility


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