Krystle Hee in

Krystle Hee

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Marketing Manager at HSBC
📍 WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Krystle is a marketing professional with nearly 15 years of experience, currently serving as a Marketing Manager at HSBC Malaysia. She specializes in strategic planning, brand growth, and enhancing customer loyalty. She holds advanced and foundational ABM certifications and earned her Bachelors degree from Universiti Kebangsaan Malaysia (UKM).

Outside of her core marketing role, Krystle shows a passion for social responsibility and community support. She has been involved in collaborations with partners like dahmakan to provide contributions and support for community frontliners, demonstrating a commitment to giving back.

While at Kinetic Worldwide, she successfully won key pitches, securing prominent clients such as Unilever, Astro, and Sunway Group.

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Experience
14 Years
Current Role
Marketing Manager
Job Level
Middle
Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Krystle cares about

Brand Growth
Her experience is focused on developing strategies that enhance brand visibility, customer loyalty, and drive overall growth for major brands like HSBC.
Customer Engagement
She has consistently implemented strategies that drove significant increases in customer acquisition and cross-selling, showing a deep focus on understanding customer needs.
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Career

Work history

10-2019
Marketing Manager
HSBC
7-2016 - 10-2019
Assistant Marketing Manager
HSBC
10-2012 - 7-2016
Account Manager
Kinetic Worldwide
3-2011 - 10-2012
Marketing cum Designer
MMKN Sdn Bhd
In the press

Media appearances

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Education
2007 - 2009
Bachelor’s Degree
Universiti Kebangsaan Malaysia (UKM)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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