Kuldeep Bwail (BA Hons, Dip M)

Examiner
DISC Type : cs

Director at Axium Global (formerly XS CAD)

West Midlands, England, United Kingdom

Overview

Kuldeep Bwail is the Director at Axium Global, where he leads international business development and strategic customer solutions. With a BA Hons from the University of Derby, his expertise spans multi-disciplinary engineering design, sales strategy, and brand development, driving the companys growth in MEP, architectural, and retail design sectors.

He played a key role in the companys recent rebranding from XS CAD to Axium Global.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Global Business Growth
As Director, he is responsible for international business development, account management, and executing sales strategy for Axium Global.
Multi-disciplinary Design
His company provides and he has a background in a wide range of design solutions, including MEP, architectural, retail, and housing.
Brand & Marketing Strategy
His specialties include brand development and online marketing, having overseen his company's recent rebranding from XS CAD to Axium Global.

Media Appearances

Kuldeep has no verified media appearances

Work History

2-2002
Director at Axium Global (formerly XS CAD)
Consultant at Atomic Tangerine - BSG Group Limited
Online Banking Consultant at Nationwide Building Society
Marketing Controller at Zurich

Education

1989 - 1993
BA Hons from University of Derby

More Information

Social Presence :

Prographics :

Exp : 23 Location : West Midlands, England, United Kingdom Job Level : Mid-senior Designation : Director at Axium Global (formerly XS CAD)
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Insights For Selling To Kuldeep

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kuldeep is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kuldeep

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kuldeep move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kuldeep take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kuldeep

Personality Compatibility


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