Kurosh Layeghi

Questioner
DISC Type : c

Chief Executive Officer at Project GORZ

Tehran Province, Iran

Overview

Kurosh Layeghi is the Co-founder and CEO of GORZ, where he is focused on building industrial applications on the Solana blockchain. His career bridges traditional and digital markets, with past experience identifying sales agents and exporting petrochemicals for major companies like Henkel and LG Hausys. He holds an MBA from the University of Tehran.

Kurosh has a demonstrated interest in community building and content strategy within the Web3 space. He has held roles as Editor in Chief for magazines focused on blockchain and empowering women in the industry, and has managed communities for platforms like Solana Persian.

He has a certificate in the SDG Primer from the United Nations System Staff College, indicating an interest in sustainable development.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Real-World Assets
He recently wrote about the significant opportunity for Real-World Assets (RWA) and tokenization on the blockchain, highlighting it as a key area of growth.
Solana Ecosystem
As a co-founder building on Solana and previously managing the Solana Persian community, he is deeply invested in the platform's development and applications.
Women in Web3
He was the Editor in Chief for Metazine Magazine, a publication specifically created to empower women to leverage the opportunities within Web3.

Media Appearances

Kurosh has no verified media appearances

Work History

2-2023
Chief Executive Officer at Project GORZ
1-2022 - 8-2025
Editor In Chief at Front Magazine
10-2021 - 8-2025
Editor In Chief at Metazine Magazine
8-2021 - 8-2025
Senior Marketing Manager at Final Frontier
6-2021 - 8-2025
Persian Community Manager at Star Atlas

Education

11-2022 - 11-2022
SDG Primer from United Nations System Staff College (UNSSC)
2016 - 3-2018
Master of Business Administration - MBA from University of Tehran

More Information

Social Presence :

Prographics :

Exp : 12 Location : Tehran Province, Iran Job Level : Leadership Designation : Chief Executive Officer at Project GORZ
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Insights For Selling To Kurosh

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kurosh is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kurosh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kurosh move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kurosh take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kurosh

Personality Compatibility


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