Léa Goubert

Questioner
DISC Type : c

Rédactrice Web SEO at Smyths Toys Superstores

Lille, Hauts-de-France, France

Overview

Léa Goubert is a freelance Content and Community Manager with a strong focus on SEO. A graduate of the University of Lille 1 with a Masters degree, she has honed her skills in web writing and content strategy at companies like Smyths Toys Superstores and CuisineAZ. Colleagues describe her as rigorous and professional.

An epicurean at heart, Léa loves to bring people together. This complements her interest in storytelling, demonstrated by her passion for The Walt Disney Company and Walt Disney Animation Studios, and her academic background in European Culture and Literature.

Unique fact: While at CuisineAZ, she integrated recipes from famous French culinary shows like "Top Chef" and "Le Meilleur Pâtissier" into the websites content.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

SEO Content Strategy
Her experience involves identifying high-potential content, optimizing pages with tools like Semrush and Ahrefs, and managing editorial calendars.
B2B Content Marketing
Her recent social media activity is focused on creating content for HR and recruitment professionals, addressing topics like training budgets and job listings.
Community Management
Her background includes creating and scheduling social media content, managing online communities, and moderating webinars for multiple companies.

Media Appearances

Léa has no verified media appearances

Work History

6-2024
Rédactrice Web SEO at Smyths Toys Superstores
10-2021
Rédactrice SEO at CuisineAZ
4-2021 - 10-2021
Content Manager SEO at CuisineAZ
12-2021 - 12-2024
Community Manager at The Smartworking Company®
6-2022 - 12-2023
Community Manager at Visionnaire

Education

2020 - 2021
Master from University of Lille 1 Sciences and Technology
2018 - 2020
European's Culture and Literature from University of Lille 1 Sciences and Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : Lille, Hauts-de-France, France Job Level : N/A Designation : Rédactrice Web SEO at Smyths Toys Superstores
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Insights For Selling To Léa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Léa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Léa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Léa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Léa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Léa

Personality Compatibility


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