Lacinda Riesland, MSHA, CISSP, CDH-E

Observer
DISC Type : ci

AVP, Entity IT Services at UAB Health System

Birmingham, Alabama, United States

Overview

Lacinda Riesland is the AVP of Entity IT Services at UAB Health System, a collaborative healthcare IT leader with over two decades of experience moving from technical work to executive leadership. A graduate of the University of Alabama at Birmingham, people who have worked with her call her a "fantastic computer management professional".

She holds advanced certifications as a Certified Information Systems Security Professional (CISSP) and a Certified Digital Health Executive (CDH-E).

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Healthcare IT Strategy
Leads IT strategy, service alignment, and operational readiness across UAB Medicine's community hospitals, clinics, and partner entities.
Clinical System Integration
Oversees projects focused on interoperability and Epic integration readiness to ensure seamless technology for clinical care.
IT Vendor Governance
Manages cross-system coordination that includes vendor relationships and contracts to ensure operational alignment and resilience.

Media Appearances

Lacinda has no verified media appearances

Work History

10-2025
AVP, Entity IT Services at UAB Health System
1-2024 - 10-2025
Executive Director, IT Infrastructure at UAB Medicine
9-2015 - 12-2023
Executive Director, IT Infrastructure at UAB Callahan Eye Hospital & Clinics
8-2013 - 9-2015
Information Systems Specialist III at The University of Alabama at Birmingham Department of Ophthalmology
10-2011 - 2-2013
Programmer/Analyst II at The University of Alabama at Birmingham Department of Medicine

Education

2017 - 2019
MS from University of Alabama at Birmingham
1999 - 2002
MS from University of Alabama at Birmingham

More Information

Social Presence :

Prographics :

Exp : 22 Location : Birmingham, Alabama, United States Job Level : N/A Designation : AVP, Entity IT Services at UAB Health System
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Insights For Selling To Lacinda

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacinda is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lacinda

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lacinda move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lacinda take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lacinda

Personality Compatibility


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