Lacy Donaldson Jr.

Pioneer
DISC Type : dsi

National Sales Director at DriveCentric

Greater St. Louis, United States

Overview

Lacy Donaldson Jr. is the National Sales Director at DriveCentric, where he has risen through the ranks from customer success and implementation roles. He is a recognized figure in the automotive CRM industry with previous experience at General Motors and an Associates degree from Saint Louis Community College.

Based on his education in the St. Louis area, Lacy likely has strong ties to the local community. He demonstrated an early interest in business and leadership as the Vice President of DECA during his time at Mehlville High School.

Known as a "pillar of the automotive CRM industry, " he is described by colleagues as incredibly humble and helpful.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Automotive CRM
As the National Sales Director for DriveCentric, he is an expert on using CRM technology to improve dealership sales and customer engagement.
Sales Enablement
He actively promotes tools like "Genius Reply" that are designed to help sales teams respond to customers more effectively and efficiently.
Industry Culture
His personal headline mentions a focus on "Changing the culture of the automotive industry, " indicating a passion for improving the sector's work environment.

Media Appearances

Lacy has no verified media appearances

Work History

2-2019
National Sales Director at DriveCentric
11-2018 - 2-2019
Head Of Implementation at DriveCentric
8-2018 - 11-2018
Implementaion Manager at DriveCentric
11-2017 - 8-2018
Customer Success Manager at DriveCentric
1-2016 - 11-2017
Operations Manager at General Motors

Education

2011 - 2013
Associate's degree from Saint Louis Community College-Forest Park
2006 - 2010
Diploma from Mehlville High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater St. Louis, United States Job Level : Mid-senior Designation : National Sales Director at DriveCentric
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Insights For Selling To Lacy

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lacy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lacy move?

  • They are generally fast movers and can take quick decisions
  • Can Lacy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lacy

Personality Compatibility


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