LaDeitra Lee

Initiator
DISC Type : Di

QA Engineering Director at Continental General

Austin, Texas, United States

Overview

LaDeitra is a competitive IT executive with over 23 years of experience in software development, QA engineering, and cloud architecture. She is the QA Engineering Director at Continental General, President of NSBE Austin Professionals, and an author. People who have worked with her describe her as an outstanding manager, a great mentor, and a leader.

She is a dedicated community leader, serving as the Founder and CEO of The Triple L Affect, a business, and The Triple L Affect Foundation, a 501(c)(3) nonprofit. Her foundation is committed to serving families, veterans, and the broader community, focusing on changing lives and spreading joy through impactful outreach.

Unique fact: LaDeitra is the founder of both a for-profit LLC and a 501(c)(3) nonprofit organization.

Personality Overview

Friendly Challenger

Impact-Oriented

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Community Leadership
Serves as President of the NSBE Austin Professionals chapter and runs The Triple L Affect Foundation to support families and veterans.
Software Quality
As QA Engineering Director at Continental General, she built the company's first QA team and implemented robust test automation frameworks using AI/ML.
Mentorship & Talent
Passionate about mentoring, attracting, and developing strong technical talent, while ensuring a diverse and inclusive environment where individuals feel valued.

Media Appearances

LaDeitra has no verified media appearances

Work History

8-2024
QA Engineering Director at Continental General
1-2023
Business Owner | CEO/Founder at The Triple L Affect
5-2022 - 9-2023
Senior Principal Product Development Manager (Software DM) at Dell Technologies
9-2020 - 9-2021
Chief Technology Officer (CTO) at Sparxs Studio
1-2018 - 12-2020
Vice President at Ladders for Leaders

Education

1995 - 2000
B.S. from Jackson State University
2025 - 2026
Master of Business Administration - MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 24 Location : Austin, Texas, United States Job Level : Mid-senior Designation : QA Engineering Director at Continental General
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Insights For Selling To LaDeitra

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with LaDeitra is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from LaDeitra

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will LaDeitra move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can LaDeitra take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And LaDeitra

Personality Compatibility


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