Laia Collazos

Questioner
DISC Type : c

Board Trustee at GroceryAid

London Area, United Kingdom

Overview

Laia Collazos is the Chief Data & Analytics Officer at Coca-Cola Europacific Partners, where she leads the global data and AI strategy. An alumna of Universitat Ramon Llull, she is recognized as a top leader in her field, having been named the most influential person in data and AI in Europe for 2026 by DataIQ. Colleagues describe her as a knowledgeable and excellent people manager.

Originally from Spain and Colombia, Laia now lives in London with her husband and their two daughters. Her career has been consistently international, with prior roles based in New York and consulting work across various European countries before she settled in the UK.

She has been repeatedly named to the DataIQ 100 list of the most influential people in data.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

AI Business Strategy
Frequently speaks on panels about designing and implementing AI strategy to drive business value and create a competitive advantage.
Data-Driven Value
Her team's stated mission is to "make data count" and ensure analytics directly contribute to business performance and customer partnerships.
Data Governance
Her remit explicitly includes leading data platforms and governance to ensure data is used responsibly and effectively at scale.

Media Appearances

Laia has no verified media appearances

Work History

1-2026
Board Trustee at GroceryAid
2-2021
Chief Data & Analytics Officer at Coca-Cola European Partners
2-2020 - 1-2021
Chief Information Officer - Northern Europe at Coca-Cola European Partners
8-2017 - 2-2020
Chief Information Officer - GB at Coca-Cola European Partners
12-2014 - 7-2017
Managing Partner, Global Trading Technology & Data at GroupM

Education

2000 - 2001
MSc from Universitat Ramon Llull
1997 - 2000
BSc from Universitat Ramon Llull

More Information

Social Presence :

Prographics :

Exp : 25 Location : London Area, United Kingdom Job Level : Leadership Designation : Board Trustee at GroceryAid
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Insights For Selling To Laia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laia

Personality Compatibility


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