Laia Collazos in

Laia Collazos

Questioner · DISC type c
Board Trustee at GroceryAid
📍 London Area, United Kingdom

Laia Collazos is the Chief Data & Analytics Officer at Coca-Cola Europacific Partners, where she leads the global data and AI strategy. An alumna of Universitat Ramon Llull, she is recognized as a top leader in her field, having been named the most influential person in data and AI in Europe for 2026 by DataIQ. Colleagues describe her as a knowledgeable and excellent people manager.

Originally from Spain and Colombia, Laia now lives in London with her husband and their two daughters. Her career has been consistently international, with prior roles based in New York and consulting work across various European countries before she settled in the UK.

She has been repeatedly named to the DataIQ 100 list of the most influential people in data.

Read the full overview →
Experience
25 Years
Current Role
Board Trustee
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Laia shows up

Value Seeker
Systematic
Price-Sensitive

It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Priorities

Topics Laia cares about

AI Business Strategy
Frequently speaks on panels about designing and implementing AI strategy to drive business value and create a competitive advantage.
Data-Driven Value
Her team's stated mission is to "make data count" and ensure analytics directly contribute to business performance and customer partnerships.
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Career

Work history

1-2026
Board Trustee
GroceryAid
2-2021
Chief Data & Analytics Officer
Coca-Cola European Partners
2-2020 - 1-2021
Chief Information Officer - Northern Europe
Coca-Cola European Partners
8-2017 - 2-2020
Chief Information Officer - GB
Coca-Cola European Partners
12-2014 - 7-2017
Managing Partner, Global Trading Technology & Data
GroupM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2001
MSc
Universitat Ramon Llull
1997 - 2000
BSc
Universitat Ramon Llull
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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