Laia Collazos is the Chief Data & Analytics Officer at Coca-Cola Europacific Partners, where she leads the global data and AI strategy. An alumna of Universitat Ramon Llull, she is recognized as a top leader in her field, having been named the most influential person in data and AI in Europe for 2026 by DataIQ. Colleagues describe her as a knowledgeable and excellent people manager.
Originally from Spain and Colombia, Laia now lives in London with her husband and their two daughters. Her career has been consistently international, with prior roles based in New York and consulting work across various European countries before she settled in the UK.
She has been repeatedly named to the DataIQ 100 list of the most influential people in data.
Read the full overview →It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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