Lana Razumov

Trailblazer
DISC Type : DI

Director Strategic Marketing at Crackerjack Marketing

Chicago, Illinois, United States

Overview

Lana Razumov is a B2B marketing strategist who excels at simplifying complex technology portfolios in SAAS, CPG, and retail. A graduate of Washington University in St. Louis, colleagues describe her as creative, collaborative, and savvy. She currently serves as a Strategy Director at Crackerjack Marketing.

Based in Chicago, Lana enjoys combining business with pleasure, as seen during a recent trip to Barcelona. A notable personal interest is her love for audiobooks. Her education includes a year abroad in Seville, Spain, suggesting a fondness for Spanish culture.

Unique fact: Lana launched a portfolio of COVID rapid data solutions that was featured in a White House blog.

Personality Overview

Informal

Persuasive

Values Relationships

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

B2B Product Launches
Her experience includes globally launching an SMB SAAS solution at Circana and developing marketing plans for high-growth offerings at IRI.
Strategic Marketing
As a Strategy Director, she specializes in strategic planning, sales enablement, and developing partner and channel marketing programs.
Thought Leadership
She builds omnichannel marketing strategies based on thought leadership and actively shares advice on leveraging LinkedIn for professional content.

Media Appearances

Lana has no verified media appearances

Work History

8-2023
Director Strategic Marketing at Crackerjack Marketing
3-2023 - 7-2023
VP, Integrated Marketing Global CPG Business Unit (formerly IRI+NPD) at Circana
4-2020 - 2-2023
VP, Product Marketing and Competitive Insights at IRI
10-2015 - 3-2020
Vice President, Product and Partner Marketing at IRI
7-2010 - 10-2015
Director, Product Marketing at IRI

Education

Bachelor’s Degree from Washington University in St. Louis
Junior Year Abroad from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 28 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director Strategic Marketing at Crackerjack Marketing
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lana

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lana take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lana

Personality Compatibility


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