Lana Razumov in

Lana Razumov

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Director Strategic Marketing at Crackerjack Marketing
📍 Chicago, Illinois, United States

Lana Razumov is a B2B marketing strategist who excels at simplifying complex technology portfolios in SAAS, CPG, and retail. A graduate of Washington University in St. Louis, colleagues describe her as creative, collaborative, and savvy. She currently serves as a Strategy Director at Crackerjack Marketing.

Based in Chicago, Lana enjoys combining business with pleasure, as seen during a recent trip to Barcelona. A notable personal interest is her love for audiobooks. Her education includes a year abroad in Seville, Spain, suggesting a fondness for Spanish culture.

Unique fact: Lana launched a portfolio of COVID rapid data solutions that was featured in a White House blog.

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Experience
28 Years
Current Role
Director Strategic Marketing
Job Level
Mid-senior
Location
Chicago, Illinois, United States
Personality Overview

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Priorities

Topics Lana cares about

B2B Product Launches
Her experience includes globally launching an SMB SAAS solution at Circana and developing marketing plans for high-growth offerings at IRI.
Strategic Marketing
As a Strategy Director, she specializes in strategic planning, sales enablement, and developing partner and channel marketing programs.
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Career

Work history

8-2023
Director Strategic Marketing
Crackerjack Marketing
3-2023 - 7-2023
VP, Integrated Marketing Global CPG Business Unit (formerly IRI+NPD)
Circana
4-2020 - 2-2023
VP, Product Marketing and Competitive Insights
IRI
10-2015 - 3-2020
Vice President, Product and Partner Marketing
IRI
7-2010 - 10-2015
Director, Product Marketing
IRI
In the press

Media appearances

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Education
Bachelor’s Degree
Washington University in St. Louis
Junior Year Abroad
Universidad de Sevilla
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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