Lance Burton

Trailblazer
DISC Type : DI

Vice President of Marketing & Digital Strategy at Remington Hospitality

Tempe, Arizona, United States

Overview

Lance has no verified overview

Personality Overview

Charismatic

Informal

Values Relationships

They are charming and can persuade others to support their decisions.  If they come to believe in your value proposition, they will be your champion. They are more likely to accept new and exciting technologies.

Topics They Care About

Lance has no verified topics they care about

Media Appearances

Lance has no verified media appearances

Work History

1-2026
Vice President of Marketing & Digital Strategy at Remington Hospitality
6-2021 - 1-2026
Senior Director of Marketing and Digital Strategy at Remington Hospitality
11-2020 - 3-2021
Complex Director of Marketing and eCommerce at Hilton
12-2018 - 11-2020
Director, Regional Marketing and Ecommerce at Hilton
10-2017 - 12-2018
Senior Manager, New Hotel Onboarding at Hilton

Education

Bachelor of Arts - BA from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Tempe, Arizona, United States Job Level : Senior Designation : Vice President of Marketing & Digital Strategy at Remington Hospitality
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lance

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lance take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lance

Personality Compatibility


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