Lani Nicholas

Enthusiast
DISC Type : i

Director of Brand at Studio McGee

Newport Beach, California, United States

Overview

Lani has no verified overview

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Lani has no verified topics they care about

Media Appearances

Lani has no verified media appearances

Work History

3-2025
Director of Brand at Studio McGee
2-2023 - 3-2025
Senior Manager, Brand Content and Social Media at California Closets
5-2021 - 2-2023
Social Media Manager at California Closets
9-2019 - 5-2021
Marketing and Social Media Manager at PVH Corp.
6-2019 - 9-2019
Marketing Manager at PVH Corp.

Education

2013 - 2014
Master of Arts (M.A.) from University of Westminster
Bachelor of Laws - LLB from King's College London

More Information

Social Presence :

Prographics :

Exp : 8 Location : Newport Beach, California, United States Job Level : Mid-senior Designation : Director of Brand at Studio McGee
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Insights For Selling To Lani

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lani is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lani

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lani move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lani take some risk or not?

  • They can take some low-probability risks if needed.

You And Lani

Personality Compatibility


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