Lara Assadourian

Enigma
DISC Type : dic

Account Executive at Razorfish

New York, New York, United States

Overview

Lara has no verified overview

Personality Overview

Hard To Convince

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Lara has no verified topics they care about

Media Appearances

Lara has no verified media appearances

Work History

2-2025
Account Executive at Razorfish
1-2024 - 1-2025
Assistant Account Executive, Brand at Edelman
8-2023 - 12-2023
Marketing & PR Intern at Nike Communications, Inc.
1-2023 - 5-2023
PR Intern at Sabrina Levine Communications
11-2021 - 10-2022
Chapter President at Zeta Tau Alpha Fraternity

Education

Education details unavailable from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Junior Designation : Account Executive at Razorfish
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lara

Personality Compatibility


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