Lara Howard

Enthusiast
DISC Type : i

Associate Director at Azets

London, England, United Kingdom

Overview

Lara Howard is an Associate Director at Azets, leveraging extensive experience from her progression through senior tax manager roles. A graduate of The University of Edinburgh with a Bachelor of Commerce, she is also a qualified Trust and Estate Practitioner (TEP).

Lara earned her STEP Diploma in Tax & Estate Planning with Distinction, signifying a high level of expertise in the field.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Tax & Estate Planning
Her career progression is focused on tax, and she holds a STEP Diploma in Tax & Estate Planning with Distinction, along with a TEP certification.
Trusts & Estates
[Predicted] As a qualified Trust and Estate Practitioner (TEP), she possesses specialized knowledge in advising on trusts, estates, and inheritance tax matters.
Employee Wellbeing
[Predicted] Her interest in the company YuLife, which focuses on gamified wellbeing and insurance, suggests an interest in modern approaches to employee benefits and wellness.

Media Appearances

Lara has no verified media appearances

Work History

1-2021
Associate Director at Azets
9-2020 - 1-2021
Senior Tax Manager at Azets
5-2014 - 9-2020
Senior Tax Manager at Wilkins Kennedy
8-2007 - 5-2014
Tax Manager at Wilkins Kennedy LLP
4-2005 - 8-2007
Tax Senior at Wilkins Kennedy

Education

1996 - 2001
Bachelor of Commerce (BCom) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Associate Director at Azets
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lara

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lara take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lara

Personality Compatibility


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