Lara Kersbamer

Questioner
DISC Type : c

CEO at Alma Digital

Trento, Trentino-Alto Adige, Italy

Overview

Lara Kersbamer is the CEO of Alma Digital, where she focuses on building concrete, measurable digital strategies to support sustainable growth. A registered Innovation Manager with a degree from Università di Trento, she leverages her background in economics and big data to guide companies through process digitization and digital transitions.

Outside of her professional roles, Lara is passionate about technology and continuous learning. She stays current with industry developments by attending events like the eCommerce Expo and often picks up new books during her travels to gather fresh ideas and insights.

She is officially recognized as an "Innovation Manager" by the Italian Ministry of Economic Development.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Data-Driven Strategy
Her work centers on helping clients make informed, structured, and results-oriented decisions by building business strategies around concrete data.
Digital Transformation
As a registered Innovation Manager, she has a stated focus on guiding companies through process digitization and the "Impresa 4. 0" digital transition.
eCommerce Trends
She actively follows the sector by attending events like London's eCommerce Expo to gather data on consumer habits and conversion trends.

Media Appearances

Lara has no verified media appearances

Work History

CEO at Alma Digital
10-2019
Innovation Manager at Self-employed
Display Manager at Webperformance Srl

Education

2007 - 2010
Bachelor's degree from Università di Trento
2004 - 2007
Bachelor's degree from Università di Trento

More Information

Social Presence :

Prographics :

Exp : 6 Location : Trento, Trentino-Alto Adige, Italy Job Level : Leadership Designation : CEO at Alma Digital
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lara

Personality Compatibility


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