Lara Moreno Morales

Critic
DISC Type : C

Directora ejecutiva at Grupo Ibricks

Greater Valencia Metropolitan Area, Spain

Overview

Lara Moreno Morales is the Executive Director of Grupo Ibricks, where she has built her career since 2016. With a degree in Design Engineering, her strategy centers on enhancing associate competitiveness through comprehensive support in marketing, finance, and sales point management. People describe her as positive, responsible, and hardworking.

Outside of work, Lara is culturally active, enjoying reading, cinema, and theatre. She is an avid reader and also practices sports like running and pilates to disconnect. She is passionate about traveling to experience new places and cultures, and has a deep interest in history, which she explores through documentaries.

In 2023, she was part of the Corte de Honor for the Fallera Mayor of Valencia, a significant cultural honor in her community.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Associate-Centric Strategy
In interviews, she repeatedly states that the associate is the center of their strategy, focusing on providing 360-degree services to cover all their business needs.
Event-Driven Growth
She highlights the success of events like 'Ibricks Experience', which tripled order volume, as a key driver for generating business and strengthening partner relationships.
Cultural Engagement
She is deeply involved in local traditions, having been selected for the Corte de Honor de la Fallera Mayor, and personally enjoys reading, theatre, and historical documentaries.

Media Appearances

Lara has no verified media appearances

Work History

10-2022
Directora ejecutiva at Grupo Ibricks
1-2018 - 10-2022
Directora de Marketing at Grupo Ibricks
12-2015 - 1-2018
Técnico de Marketing y Diseño at Grupo Ibricks
5-2015 - 11-2015
Departamento de Marketing y Diseño at Cube Agencia de Publicidad
11-2014 - 4-2015
Departamento de Diseño at Occursum, Club Empresarial

Education

2009 - 2013
Graduada en Ingeniería del Diseño from Universitat Politècnica de València (UPV)
2011 - 2012
Industrial and Product Design from Università degli Studi di Roma 'La Sapienza'

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Valencia Metropolitan Area, Spain Job Level : N/A Designation : Directora ejecutiva at Grupo Ibricks
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lara

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lara

Personality Compatibility


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