Lara Moreno Morales in

Lara Moreno Morales

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Directora ejecutiva at Grupo Ibricks
📍 Greater Valencia Metropolitan Area, Spain

Lara Moreno Morales is the Executive Director of Grupo Ibricks, where she has built her career since 2016. With a degree in Design Engineering, her strategy centers on enhancing associate competitiveness through comprehensive support in marketing, finance, and sales point management. People describe her as positive, responsible, and hardworking.

Outside of work, Lara is culturally active, enjoying reading, cinema, and theatre. She is an avid reader and also practices sports like running and pilates to disconnect. She is passionate about traveling to experience new places and cultures, and has a deep interest in history, which she explores through documentaries.

In 2023, she was part of the Corte de Honor for the Fallera Mayor of Valencia, a significant cultural honor in her community.

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Experience
11 Years
Current Role
Directora ejecutiva
Location
Greater Valencia Metropolitan Area, Spain
Personality Overview

How Lara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lara cares about

Associate-Centric Strategy
In interviews, she repeatedly states that the associate is the center of their strategy, focusing on providing 360-degree services to cover all their business needs.
Event-Driven Growth
She highlights the success of events like 'Ibricks Experience', which tripled order volume, as a key driver for generating business and strengthening partner relationships.
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Career

Work history

10-2022
Directora ejecutiva
Grupo Ibricks
1-2018 - 10-2022
Directora de Marketing
Grupo Ibricks
12-2015 - 1-2018
Técnico de Marketing y Diseño
Grupo Ibricks
5-2015 - 11-2015
Departamento de Marketing y Diseño
Cube Agencia de Publicidad
11-2014 - 4-2015
Departamento de Diseño
Occursum, Club Empresarial
In the press

Media appearances

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Education
2009 - 2013
Graduada en Ingeniería del Diseño
Universitat Politècnica de València (UPV)
2011 - 2012
Industrial and Product Design
Università degli Studi di Roma 'La Sapienza'
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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