Larisa Damian

Evaluator
DISC Type : CDS

Head of Customer Insights Management at Lidl România

Bucharest, Romania

Overview

Larisa Damian is the Head of Customer Insights at Lidl România, specializing in transforming data into actionable business strategies. Colleagues describe her as a passionate, enthusiastic, and well-organized marketer with excellent communication skills. She holds degrees in Marketing and Commerce from The Bucharest Academy of Economic Studies.

She is passionate about professional development and networking within her field, actively participating in industry events like the ESOMAR conference and global company meetings. As an empathetic leader, she is dedicated to fostering a collaborative and innovative environment that empowers her team to succeed.

Her teams "Loveville" campaign for Durex won a Silver Award for Excellence in Digital PR at the 2014 Romanian PR Awards.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Customer Insights
Leads the Customer Insights department at Lidl România and attends global meetings on the topic, focusing on leveraging data to understand customer needs and market dynamics.
Data-driven Strategy
Her stated mission is to bridge the gap between data and actionable strategies, a skill highlighted in multiple professional recommendations.
Team Leadership
Describes herself as an empathetic leader focused on empowering her team. She frequently posts about hiring new members to join her collaborative and innovative group.

Media Appearances

Larisa has no verified media appearances

Work History

6-2022
Head of Customer Insights Management at Lidl România
5-2021 - 6-2022
Customer Insights Manager at Lidl România
2-2017 - 5-2021
Category Manager at Lidl România
8-2014 - 4-2016
Jr Brand and Trade Marketing Manager Veet & MegaRed at RB
1-2014 - 8-2014
Marketing Trainee Durex at RB

Education

2011 - 2013
Marketing and Business Communication from The Bucharest Academy of Economic Studies
2008 - 2011
Bachelor Degree in Commerce from The Bucharest Academy of Economic Studies

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bucharest, Romania Job Level : Mid-senior Designation : Head of Customer Insights Management at Lidl România
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Insights For Selling To Larisa

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larisa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Larisa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Larisa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Larisa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Larisa

Personality Compatibility


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