Larisa Damian in

Larisa Damian

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Head of Customer Insights Management at Lidl România
📍 Bucharest, Romania

Larisa Damian is the Head of Customer Insights at Lidl România, specializing in transforming data into actionable business strategies. Colleagues describe her as a passionate, enthusiastic, and well-organized marketer with excellent communication skills. She holds degrees in Marketing and Commerce from The Bucharest Academy of Economic Studies.

She is passionate about professional development and networking within her field, actively participating in industry events like the ESOMAR conference and global company meetings. As an empathetic leader, she is dedicated to fostering a collaborative and innovative environment that empowers her team to succeed.

Her teams "Loveville" campaign for Durex won a Silver Award for Excellence in Digital PR at the 2014 Romanian PR Awards.

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Experience
12 Years
Current Role
Head of Customer Insights Management
Job Level
Mid-senior
Location
Bucharest, Romania
Personality Overview

How Larisa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Larisa cares about

Customer Insights
Leads the Customer Insights department at Lidl România and attends global meetings on the topic, focusing on leveraging data to understand customer needs and market dynamics.
Data-driven Strategy
Her stated mission is to bridge the gap between data and actionable strategies, a skill highlighted in multiple professional recommendations.
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Career

Work history

6-2022
Head of Customer Insights Management
Lidl România
5-2021 - 6-2022
Customer Insights Manager
Lidl România
2-2017 - 5-2021
Category Manager
Lidl România
8-2014 - 4-2016
Jr Brand and Trade Marketing Manager Veet & MegaRed
RB
1-2014 - 8-2014
Marketing Trainee Durex
RB
In the press

Media appearances

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Education
2011 - 2013
Marketing and Business Communication
The Bucharest Academy of Economic Studies
2008 - 2011
Bachelor Degree in Commerce
The Bucharest Academy of Economic Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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