Larry Coffer II

Critic
DISC Type : C

Associate Director, Research Planning & Development at MD Anderson Cancer Center

Cypress, Texas, United States

Overview

Larry is a results-driven research administrator at MD Anderson Cancer Center with over 20 years of experience managing complex research operations for the Department of Breast Medical Oncology. He holds a Masters degree from Baylor University and is an expert in aligning business functions with strategic research goals.

Inspired by his stepfathers battle with cancer, Larry is a passionate advocate for cancer patients. He serves as an ambassador for the National Marrow Donor Program (NMDP) and is a stem cell donor himself, an experience he considers one of the proudest moments of his life.

Unique fact: Larry received the 2022 Gilbert Distinguished Baylor Black Alumni Award for his service and professional achievements.

Personality Overview

Objective Thinker

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Breast Cancer Research
His career at MD Anderson has focused on managing research activities for the Department of Breast Medical Oncology and the Morgan Welch Inflammatory Breast Cancer Program.
Marrow Donation
He is a passionate ambassador for the National Marrow Donor Program (NMDP) and has shared his personal story of becoming a stem cell donor to raise awareness.
Research Operations
With two decades of experience, he specializes in full-cycle financial management, human resources, and optimizing lab resources to support translational studies.

Media Appearances

Larry has no verified media appearances

Work History

1-2024
Associate Director, Research Planning & Development at MD Anderson Cancer Center
5-2019 - 1-2024
Laboratory Manager at MD Anderson Cancer Center
3-2016 - 5-2019
Research Laboratory Manager at MD Anderson Cancer Center
7-2014 - 5-2015
Research Manager at The University of Texas Health Science Center at Houston
9-2010 - 7-2014
Laboratory Manager at MD Anderson Cancer Center

Education

2000 - 2006
Master's Degree from Baylor University
2018 - 2019
Certificate from UT MD Anderson Cancer Center UTHealth Houston Graduate School of Biomedical Sciences

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cypress, Texas, United States Job Level : Mid-senior Designation : Associate Director, Research Planning & Development at MD Anderson Cancer Center
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Larry

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Larry take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Larry

Personality Compatibility


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