Larry Goens

Questioner
DISC Type : c

Vice President Domestic Sales at Wonderful Citrus

Bakersfield, California, United States

Overview

Larry has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Larry has no verified topics they care about

Media Appearances

Larry has no verified media appearances

Work History

10-2024
Vice President Domestic Sales at Wonderful Citrus
8-2023 - 10-2024
Vice President Retail Sales at Wonderful Citrus
11-2019 - 8-2023
Senior Director -- Halo Sales at Wonderful Citrus
9-2019 - 11-2019
Vice President -- Sales and Customer Management at Bolthouse Farms
2-2016 - 11-2019
Director - Sales and Customer Management at Bolthouse Farms

Education

Bachelor of Science (B.S.) from California Polytechnic State University-San Luis Obispo
Master of Business Administration (MBA) from Golden Gate University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bakersfield, California, United States Job Level : Senior Designation : Vice President Domestic Sales at Wonderful Citrus
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Larry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Larry take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Larry

Personality Compatibility


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