Zak Laffite

Critic
DISC Type : C

President at Wonderful Citrus

Greater Bakersfield Area, United States

Overview

Zak has no verified overview

Personality Overview

ROI Driven

Critic

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Zak has no verified topics they care about

Media Appearances

Zak has no verified media appearances

Work History

1-2020
President at Wonderful Citrus
4-2017 - 12-2019
Chief Sales Officer at Wonderful Citrus
3-2015 - 4-2017
Chief Operating Officer at Wonderful Citrus
7-2001 - 6-2002
Materials Management - Aguan Regional Manager at Dole Food Company - Maya Division
4-1998 - 6-2001
Financial Analyst / Financial Planning at Dole Food Company - Maya Division

Education

1993 - 1997
BS from Cornell University
2002 - 2004
MBA from Tulane University - A.B. Freeman School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Bakersfield Area, United States Job Level : N/A Designation : President at Wonderful Citrus
URL has been copied!

Insights For Selling To Zak

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zak is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Zak

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Zak move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Zak take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Zak

Personality Compatibility


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