Larry Page

Commander
DISC Type : D

Vice President of Marketing & Product Development at Premier Brands of America Inc.

Mountain Lakes, New Jersey, United States

Overview

Larry is the Vice President of Marketing & Product Development at Premier Brands of America, with deep expertise in CPG, OTC, and health/wellness sectors from his time at Johnson & Johnson and Kraft Foods. He specializes in brand turnarounds using AI-driven strategies. People who have worked with him describe him as a visionary and pragmatic leader.

Outside of his corporate roles, Larry is passionate about mentoring the next generation of business leaders. He frequently returns to his alma mater, Rutgers University, as a guest speaker to share his insights on consumer marketing with students, helping them bridge the gap between academic theory and real-world application.

He is at the forefront of integrating generative AI and LLM-powered insights into marketing and product development.

Personality Overview

Risk-Taker

Strong-Willed

Very Quick

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

AI-Driven Brand Building
He actively leverages generative AI and LLM-powered insights to enhance creativity, speed, and measurable impact across marketing and product innovation.
Mentoring Future Marketers
Frequently gives back by guest lecturing at Rutgers University, sharing his extensive marketing experience to inspire and educate students.
Startup Commercialization
He has direct experience leading the go-to-market strategy for a biotech startup, Sherlock Biosciences, which resulted in a successful company exit.

Media Appearances

Larry has no verified media appearances

Work History

10-2024
Vice President of Marketing & Product Development at Premier Brands of America Inc.
6-2023 - 9-2024
Vice President Marketing at Sherlock Biosciences
11-2020 - 6-2023
Head Of Marketing at Zarbee's Naturals, A Johnson & Johnson Company
7-2019 - 11-2020
Senior Marketing Director - Global Self Care (OTC) at Johnson & Johnson
10-2017 - 7-2019
Senior Marketing Director - Global Baby Care at Johnson & Johnson

Education

Master of Business Administration - MBA from University of Rochester - Simon Business School
BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mountain Lakes, New Jersey, United States Job Level : Senior Designation : Vice President of Marketing & Product Development at Premier Brands of America Inc.
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Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Larry

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • If convinced, they can reach decisions quite fast.
  • Can Larry take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Larry

Personality Compatibility


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