Larry is the Vice President of Marketing & Product Development at Premier Brands of America, with deep expertise in CPG, OTC, and health/wellness sectors from his time at Johnson & Johnson and Kraft Foods. He specializes in brand turnarounds using AI-driven strategies. People who have worked with him describe him as a visionary and pragmatic leader.
Outside of his corporate roles, Larry is passionate about mentoring the next generation of business leaders. He frequently returns to his alma mater, Rutgers University, as a guest speaker to share his insights on consumer marketing with students, helping them bridge the gap between academic theory and real-world application.
He is at the forefront of integrating generative AI and LLM-powered insights into marketing and product development.
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