Larry is the Vice President of Marketing & Product Development at Premier Brands of America, with deep expertise in CPG, OTC, and health/wellness sectors from his time at Johnson & Johnson and Kraft Foods. He specializes in brand turnarounds using AI-driven strategies. People who have worked with him describe him as a visionary and pragmatic leader.
Outside of his corporate roles, Larry is passionate about mentoring the next generation of business leaders. He frequently returns to his alma mater, Rutgers University, as a guest speaker to share his insights on consumer marketing with students, helping them bridge the gap between academic theory and real-world application.
He is at the forefront of integrating generative AI and LLM-powered insights into marketing and product development.
Read the full overview →They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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