Lars Ejstrup Johansen in

Lars Ejstrup Johansen

Critic · DISC type C
Strategic Marketing Excellence Manager at Zeppelin Danmark A/S - Construction Equipment
📍 Copenhagen, Capital Region of Denmark, Denmark

Lars is a Strategic Marketing Excellence Manager at Zeppelin Danmark, specializing in B2B marketing for technical products. Educated at Copenhagen Business School, he focuses on developing tools to support sales organizations. Colleagues describe him as skilled, dependable, calm, and possessing incredible analytical skills.

Based in the Copenhagen area, Lars follows his alma mater, Copenhagen Business School, and has a professional interest in companies like Renault Trucks. He may also follow local sports teams.

Unique fact: He was named "Rainmaker of the year 2019" at PPG, the highest appointment within the EMEA region, for his exceptional commercial performance.

Read the full overview →
Experience
21 Years
Current Role
Strategic Marketing Excellence Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Lars shows up

Precise
Information Seeker
Negotiator

They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Lars cares about

B2B Technical Marketing
His entire career is focused on the B2B marketing of technical products and solutions, from strategy to hands-on execution.
Sales & Distributor Support
He enjoys creating marketing tools and processes that offer optimal support to salesmen and distributors, a key competence he highlights.
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Career

Work history

1-2025
Strategic Marketing Excellence Manager
Zeppelin Danmark A/S - Construction Equipment
6-2022 - 1-2025
Marketing Analyst
Zeppelin Danmark A/S - Construction Equipment
8-2022 - 6-2025
Marketing Responsible
Zeppelin Danmark A/S - Power Systems
11-2021 - 6-2022
Improving my skills
Lars
9-2013 - 10-2021
Business Development | Product Management | Product Marketing | Distributor Sales
Business Development Manager - PPG Scandinavia ApS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1987 - 1992
M.Sc.
Copenhagen Business School
1984 - 1987
B.Sc.
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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