Lars Ejstrup Johansen

Critic
DISC Type : C

Strategic Marketing Excellence Manager at Zeppelin Danmark A/S - Construction Equipment

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lars is a Strategic Marketing Excellence Manager at Zeppelin Danmark, specializing in B2B marketing for technical products. Educated at Copenhagen Business School, he focuses on developing tools to support sales organizations. Colleagues describe him as skilled, dependable, calm, and possessing incredible analytical skills.

Based in the Copenhagen area, Lars follows his alma mater, Copenhagen Business School, and has a professional interest in companies like Renault Trucks. He may also follow local sports teams.

Unique fact: He was named "Rainmaker of the year 2019" at PPG, the highest appointment within the EMEA region, for his exceptional commercial performance.

Personality Overview

Precise

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

B2B Technical Marketing
His entire career is focused on the B2B marketing of technical products and solutions, from strategy to hands-on execution.
Sales & Distributor Support
He enjoys creating marketing tools and processes that offer optimal support to salesmen and distributors, a key competence he highlights.
Commercial Excellence
He won a Gold award for Commercial Excellence in 2017 for his strong commercial and negotiation skills in securing a major contract.

Media Appearances

Lars has no verified media appearances

Work History

1-2025
Strategic Marketing Excellence Manager at Zeppelin Danmark A/S - Construction Equipment
6-2022 - 1-2025
Marketing Analyst at Zeppelin Danmark A/S - Construction Equipment
8-2022 - 6-2025
Marketing Responsible at Zeppelin Danmark A/S - Power Systems
11-2021 - 6-2022
Improving my skills at Lars
9-2013 - 10-2021
Business Development | Product Management | Product Marketing | Distributor Sales at Business Development Manager - PPG Scandinavia ApS

Education

1987 - 1992
M.Sc. from Copenhagen Business School
1984 - 1987
B.Sc. from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Strategic Marketing Excellence Manager at Zeppelin Danmark A/S - Construction Equipment
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Insights For Selling To Lars Ejstrup

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars Ejstrup is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lars Ejstrup

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lars Ejstrup move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lars Ejstrup take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lars Ejstrup

Personality Compatibility


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