Lars Mikkelsen in

Lars Mikkelsen

Login to view DISC.
VD (Country Director) | JDE Peet’s & JOBmeal | Sweden & Finland at JDE Peet's
📍 Copenhagen, Capital Region of Denmark, Denmark

Lars Mikkelsen is the Country Director for JDE Peet’s & JOBmeal in Sweden and Finland, managing a business of over €250 million with a team of approximately 450 employees. An alumnus of Copenhagen Business School, his expertise lies in commercial excellence, business turnarounds, and restructuring.

He has a distinct focus on optimizing route-to-market strategies and improving cost-to-serve efficiency to drive commercial performance.

Read the full overview →
Experience
24 Years
Current Role
VD (Country Director) | JDE Peet’s & JOBmeal | Sweden & Finland
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Lars shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Lars cares about

Commercial Excellence
His profile highlights expertise in commercial excellence, including revenue growth management, category management, and sales force optimization across the Nordics.
Business Turnarounds
He lists turnarounds and restructuring as key specialties, indicating a focus on transforming business operations for greater efficiency and profitability.
+5 more topics Login to view topics
Career

Work history

2025
VD (Country Director) | JDE Peet’s & JOBmeal | Sweden & Finland
JDE Peet's
2023 - 2025
Commercial Director Nordics
JDE Peet's
2020 - 2023
Commercial Director, Denmark & Sweden
JDE Peet's
2018 - 2020
Management Consultant (Part of Bain & Company)
QVARTZ
2017 - 2018
Commercial Advisor
Danish Crown Foods
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2005
MSi
Copenhagen Business School
8-2000 - 7-2003
BSc
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other JDE Peet's Employees

Explore more public profiles from related professionals.

AR
Aileen Richards
Board member, Lead Independent Director, Chair of Remuneration and Selection Committee
JDE Peet's

More profiles

Discover additional public profiles from our index.

Bharat Joshi Motru
Bharat Joshi Motru
Senior Benefits Partner - APAC Benefits Leader
Global Payments Inc.
 Meda Mourya
Meda Mourya
HR Service Delivery Sr Associate
Epiq
 Ami Budhadev
Ami Budhadev
General Manager
AIC-NMIMS Incubation Centre
 Brian Taylor, AIC, AINS, PFMM
Brian Taylor, AIC, AINS, PFMM
Casas Del Desierto
Board Member - Vice-President
Unlock the full playbookSee exactly how to sell to Lars. Free, 10 seconds.