Lars Nielsen

Critic
DISC Type : C

Chief Executive Officer at Baseblue

Greece

Overview

Lars Nielsen is the Chief Executive Officer of Baseblue Ltd, a global marine energy solutions provider. His extensive career in the shipping industry began over 40 years ago as a Maersk Trainee, and he now leads Baseblues focus on navigating the transition to alternative fuels. He holds an MBA from the University of Portsmouth.

A long-time resident of Greece for over three decades, Lars identifies as a "Philhellinas" (a friend of Greece) and recently became a Greek citizen. He maintains strong connections from his early career, having attended a 40-year reunion for his Maersk trainee class.

After living in the country for 31 years, Lars recently gained Greek citizenship, a testament to his deep-rooted personal connection to the nation.

Personality Overview

Critic

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Maritime Decarbonization
As CEO of Baseblue, he is focused on helping the shipping industry navigate the transition to alternative fuels and meet new emissions reduction targets.
Marine Fuel Regulations
He actively provides guidance on upcoming legislation like EU ETS and FuelEU Maritime, seeing a need for regulators to give the industry clearer direction.
Digitalization in Shipping
He champions combining digital tools with strong customer service, highlighted by Baseblue's involvement in developing the Fuelink data management platform.

Media Appearances

Lars has no verified media appearances

Work History

6-1994
Chief Executive Officer at Baseblue
7-1985 - 1-1994
Various positions purchasing, crewing, insurance, Sales. Drilling/Offshore. at Maersk Group

Education

Lars has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : Greece Job Level : Leadership Designation : Chief Executive Officer at Baseblue
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lars

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lars take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lars

Personality Compatibility


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