Lars Sorensen

Energizer
DISC Type : I

Senior Managing Director Region Middle East at Hapag-Lloyd AG

Dubai, United Arab Emirates

Overview

Lars Sorensen is the Senior Managing Director for the Middle East at Hapag-Lloyd AG, a role he assumed in early 2024. A seasoned logistics executive with education from Harvard and IMD, his career includes extensive leadership as CEO for Damco in South Asia, Australia, and New Zealand, where he specialized in business turnarounds and driving growth.

He is leading Hapag-Lloyd’s expansion into emerging markets, recently spearheading a new strategic presence in Uganda and a major operational reorganization across Africa to better serve local markets.

Personality Overview

Imaginative

Full Of Energy

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Emerging Markets Growth
He is actively leading Hapag-Lloyd's strategic expansion into Africa, recently opening a new office in Uganda to establish an early presence in growing markets.
Customer-First Strategy
Stated that a recent major reorganization in Africa was a "customer-first transformation" designed to make the company more agile and responsive to local market realities.
Business Turnaround
Has a background in transforming poorly performing businesses by building new commercial approaches, improving margins, and driving high-pace growth, particularly during his time as CEO at Damco.

Media Appearances

Lars has no verified media appearances

Work History

1-2024
Senior Managing Director Region Middle East at Hapag-Lloyd AG
7-2018 - 1-2024
Managing Director, Area India at Hapag-Lloyd AG
6-2014 - 6-2017
CEO Damco Australia & New Zealand at Damco
6-2014 - 6-2017
Chief Executive Officer at Damco
6-2003 - 5-2014
CEO Damco South Asia at Damco

Education

2014 - 2014
Way of Winning from IMD
2011 - 2011
Business Leader Development from Harvard University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dubai, United Arab Emirates Job Level : Senior Designation : Senior Managing Director Region Middle East at Hapag-Lloyd AG
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lars

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lars take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lars

Personality Compatibility


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