LaTanya Buck Jones, PhD, BCC

Inspirer
DISC Type : id

Principal Consultant and Executive & Leadership Coach at The Red Brick Road Consulting and Coaching

United States

Overview

LaTanya Buck Jones is a Board Certified Coach and consultant with over 20 years of experience in inclusive leadership and organizational strategy. Through her firm, The Red Brick Road, she guides executive leaders in corporate, nonprofit, and education sectors. She holds a Ph. D. in higher education from Saint Louis University and previously served as the inaugural Dean for Diversity at Princeton.

LaTanya integrates pop culture into her leadership analysis, as seen in her reflections on figures like Bad Bunny. She values mentorship, maintaining connections with former students and celebrating their successes. She is recognized by peers as an outstanding communicator and strategic thinker who brings joy and empathy to her work, fostering safe and productive dialogues.

She has a distinct history of being a founder, having launched the Center for Diversity and Inclusion at Washington University in St. Louis.

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Organizational Culture
Leads her own consulting firm specializing in organizational culture strategy, team engagement, and helping leaders improve the "people experience".
Inclusive Leadership
A core focus of her coaching and consulting, she has over two decades of experience in equity leadership and inclusive strategy efforts across various sectors.
Higher Education Diversity
Has a distinguished career in higher education, including serving as the inaugural Dean for Diversity at Princeton and founding a diversity center at Washington University.

Media Appearances

LaTanya has no verified media appearances

Work History

6-2022
Principal Consultant and Executive & Leadership Coach at The Red Brick Road Consulting and Coaching
7-2016 - 12-2023
Inaugural Dean for Diversity and Inclusion at Princeton University
7-2014 - 7-2016
Founding Director, Center for Diversity and Inclusion at Washington University in St. Louis
7-2009 - 6-2014
Director, Cross Cultural Center at Saint Louis University
7-2006 - 7-2009
Assistant Director (Minority Student Recruitment), Office of Admissions at Maryville University

Education

Doctor of Philosophy (Ph.D.) from Saint Louis University
Master of Science (M.S.) from University of Central Missouri

More Information

Social Presence :

Prographics :

Exp : 19 Location : United States Job Level : Mid-senior Designation : Principal Consultant and Executive & Leadership Coach at The Red Brick Road Consulting and Coaching
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Insights For Selling To LaTanya

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with LaTanya is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from LaTanya

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will LaTanya move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can LaTanya take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And LaTanya

Personality Compatibility


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